Current
Since May 2024
Employer: Volkswagen Charging / Elli
At Elli I am responsible for the design of the B2B software products and accompany the process from feature prioritization, design, refinement to testing and implementation.
Projects and positions
January 2018 - April 2024
Several projects focusing on UX, UI & Prototyping
I support companies and agencies designing prototypes, websites, apps, products, visual designs, branding, concepts and strategies. With my work I accompany the process from a new idea up to a well defined digital product.
January 2022 - July 2022
Client: Elli - A Brand of the Volkswagen Group | Agency: We Are Systematic
Field: Automotive / E-Mobility
Through We Are Systematic, I supported Elli's product teams as a Product Designer to improve their apps and desktop applications.
User Research and Service Design
Feature definition and refinement
Information Architecture
UX Conception
User Experience Design
UI and DEV collaboration and handover
October 2021 - January 2022
Client: Bidigi e.V. | direct
Field: E-Learning
As a freelance Product Designer I conceptualized and designed an inclusive e-learning-platform for the field of social sciences for the target group of teenagers. I supported a team of two project leads and two developers in the whole process from creating a product vision up to a first digital prototype.
User research and user testing
Market and competition analyses
Personas and user scenarios
Pains, gains and jobs-to-be-done
Development of a product vision
User flows and information architecture
User Experience conception
User Interface conception and design
User story mapping
MVP creation
UX project plan
Creation of design principles
Wireframing and prototyping
Teaching UX thinking and human-centered design
February 2021 - July 2021
Client: Large German cooperative bank | Agency: UX&I GmbH
Field: FinTech
As a freelance UX/UI Designer I supported the UX&I Team in a project for a large German cooperative bank. We conceptualized and designed a digital corporate client advisor workplace.
User Interface Design
Prototyping
User Testing
DEV Handover
March 2020 - July 2020
Client: Audible GmbH | direct
Field: Streaming Service
As a freelance UX Designer I supported the product marketing team of Audible Germany in a 5-month-project by creating a more inspirational app experience and revised the information architecture of the app and the main page audible.de.
UX-Consulting
User Experience Design
Prototyping
Information Architecture
March 2020
Client: Large Swedish fashion group | via zero360
Field: Fashion industry
I was involved in a research project for a large Swedish fashion group that wanted to find out
- if their business idea had market relevance
- if the existing UX satisfies user needs
- and what improvements could be made to the service itself.
My tasks within these two weeks were to design the questionnaire, conduct the interviews and then write and design a 40-page report on it in a team of two UX Researchers.
Januar 2018 - December 2019
Boana GmbH
Fields: MusicTech, PropTech, FinTech, LegalTech, E-Learning, Marketing
As a full time employee I supported startups, SMEs and agencies of different fields by creating MVPs, well defined digital products and brands. I mainly worked for www.digitaldjpool.com and redesigned the whole product experience and the brand. Besides that my areas of responsibility were as follows:
Development and implementation of UX strategies and designs
Development and implementation of UI concepts and designs
Consultation with clients regarding the created UX and UI concepts
Visualization of ideas using wireframes, prototypes, mockups and flowcharts
Conception and realization of user guidance, interaction design and information architecture
Preparation, execution and evaluation of user tests to verify own concepts and assumptions
Application of current design patterns
Creation of mobile apps and desktop applications
Creation of responsive design concepts and layouts
Storyboards
Application of design thinking methods and Google Design Sprints
Realization of design projects in agile project management
Participation in the conception of the UX Sprint (Boana)
Creation and presentation of software blueprints for handover to developers
Processing feedback and performing correction loops with developers
Design and redesign of logos (word and figurative marks)
Creation of brand style guides
Creation of brand presentations and mockups
Implementation of existing brand guidelines in user interfaces and marketing materials for clients
Creation of sales presentations and pitches for clients and for Boana
Development of storylines for landing pages
Conception and implementation of landing pages and SEO-optimized websites
Since July 2018
HEY NA! GmbH
Field: Advertising film production
Since 2018 I support HEY NA! as a partner and strategic designer. My task is amongst others to define business processes, position the company, doing research (market and target groups) and define and visualize the brand in terms of external perception and brand values (from idea over concept to implementation of e.g. marketing materials, pitch decks, website, business cards, etc.).
August 2017 - January 2018
Mister Spex GmbH
Field: E-Commerce
I worked as a communication designer for Mister Spex - Europe's leading online optician - and had a deep look into processes and structures of a growing startup. It was a very diverse work and I enjoyed the variety of tasks - from creating campaign and social media graphics, graphic assets for the online-shop and stores, to packaging design to photography and so on. I also learned working in agile environments with different stakeholders.
Conception and creation of campaign and social media graphics
Creation of assets for the online store and stores
Packaging design and photography
Work in sprint-based organizational structure with JIRA
August 2017 - January 2018
Stürmer & Dränger - Visuelle Kommunikation GmbH
Field: Insurances and food
Grafikdesign
Editorial Design
Illustration
Webdesign
January 2015 - July 2017
Mister Spex GmbH
Field: E-Commerce
Independent implementation of e-mail marketing campaigns
Creative implementation of the e-mail measures
Briefing of newsletter and landing page graphics and their acceptance
Briefing of the landing pages and their acceptance
Independent coordination and agreement with internal partners such as the graphics department, onsite marketing, the PR department and brand management
June 2010 - September 2011
Soennecken eG
Field: Cooperative in the office industry
Conception and implementation of target group-oriented marketing measures
Control of production partners
Time and budget planning of campaigns
from October 2021 - June 2022
artop Institute at the Humboldt University Berlin
Beside my work I completed a further education with ~ 250 training hours at artop institute touching the following learning areas:
Human factor
From requirements to product
Analysis & Research
Mapping Experiences & Service Design
Conception & Design
Co-Creation & Moderation
Evaluation & Testing
Change Management
Analysis, design and evaluation of interactive systems
April 2019
PoDojo GmbH
During my time at Boana I took the opportunity to complete a further training in Product Ownership. It was a full time training touching the following learning objectives:
Understanding the role of the Product Owner
Describing purpose and strategy
Understanding customers and users
Testing product assumptions
Working with the product backlog
October 2013 - July 2017
HTW - University of Applied Sciences, Berlin
Bachelor thesis topic:
Tangible design as a festival design (Website, poster and social media campaign). Main projects during the study were Magazines on mobile devices, Make environmental information more attractive to young people (magazine) and a book design.
September 2011 - July 2013
WAK Köln
In order to deepen my knowledge in business and marketing, I completed a degree as state certified business manager with a focus on marketing communication.
In this full-time study I touched the following learning areas:
Business administration
Accountancy
Business computer science / Organization
Business mathematics / Statistics
I set my specialization in marketing communications with the following learning areas:
Direct marketing
Event marketing
Creation
Media planning
Trade Show marketing
Public relations
Production
Sponsoring
Sales promotion
August 2007 - June 2010
Soennecken eG
Field: Cooperative in the office industry
After school I first learned something commercial (or something "sensitive") and became a merchant in wholesale and foreign trade. Even then I was very interested in marketing communication and conception and stayed there for a year after training as a marketing employee.
